THE PROCESS
Identify the Market
Together with your company, Andersen Consult conducts an export-import market research process in order to identify your target market. The market research provides an overview of the market place and pinpoints actions to be taken to reach commercial objectives.
To ensure success, we jointly decide on products and services, set the objectives, outline a market strategy, secure funding and present a budget and action plan for your approval. The plan includes visits to potential agents, distributors or other business partners. We take outset in our vast pool of screened local business partners – for more information on this, please check our B2B platform.
Visit the Market
Go to market before your product does. Having identified product, market and clients, the best investment is to undertake a well planned visit to get to know the local conditions and meet the people. Andersen Consult always uses in-country assistance for this process. We handle everything in the country from communication with appropriate trade corporations, to individual enterprises and all logistics. This will help you meet the right business partners who have been pre-screened by us and briefed to determine interest and suitability.
We often participate on the first round of visits. Our participation aims to reduce risks in relation to agreements, cultural differences, financial matters, partner assessment and other challenges connected to identifying the right partner. The objective is to provide an effective approach from idea to contract.
Sign the Contract
Upon return, Andersen Consult assists you with the appropriate follow up steps by continuing communication with the business partners to demonstrate reliability.
Securing a contract depends on entry strategy and the ability to build trust. Andersen Consult supports you in the communication and negotiation processes. We involve our entire network of local and foreign business people to promote your objectives and to provide assurance to the market and, finally, to secure the client’s acceptance and cooperation. As with any business, success is based on closing contracts and providing a reliable and succesful delivery.
